Crocs will continue to push the envelope and will be dropping bolder graphics, bolder prints, and bolder styles in the coming months! (Image: Supplied)
World leader in innovative casual footwear and fan favourite in South Africa, Crocs South Africa yielded exemplary results in 2021, thanks to dedicated Crocs lovers nationwide. Experiencing a significant growth from 2020 to 2021 despite a downward trajectory of the South African economy and battling global supply chain challenges in the industry.
Now marked in the Crocs South Africa history books, December 2021 was the best performance month for the business – ever!
With an increased focus on personalisation and encouraging the uniqueness of its consumers, Crocs amplified its ‘Come As You Are’ brand ethos through strategic in-store, influencer and digital marketing activations and visibility for its popular Jibbitz Charms™.
The exceptional results have been attributed to the brand’s ongoing finger-on-the-pulse approach when it comes to their consumers’ purchase decision process, evidently seen in the massive growth in value for the Jibbitz Charms™. These quirky, fun Jibbitz Charms™ offer even more opportunities to make a style statement and express one’s individuality.
More key call outs for the footwear giant saw big growths coming out of Unisex and Kids within the market; specifically:
- POP colours like Lavendar, Banana, Electric Pink, Pistachio and Stuccio were seen selling out nationally along with more graphics, tie-dye prints and limited edition styles introduced to the market – showing a keen interest in colourways out of the norm.
- The Classic Lined Clog also showed a substantial growth with more graphics and POP to be introduced in the coming year. Great to wear as a slipper, yet capable of keeping you toasty on those cold winter morning errands coming up.
The Classic Clog also doubled its contribution for footwear from 2020 to 2021 with monochrome colours of the style in Black and White being top choices with consumers nationwide.
“We are immensely proud of the business’ performance and could not have done this without our loyal Croc Nation! Our fans are one of a kind, and we appreciate the ongoing support and love! We’re also excited to share that our extremely popular White Classic Clogs are back in stock along with some new and exciting colours. Check these out in store or online now” says Marketing Manager, Samantha Wade.
The Crocs Classic Clog started the comfort revolution around the world and Crocs reimagines this style through its Classic Crocs Sandal, Hiker, Platform and Bae to appeal to an audience beyond any age group and sense of style.
Fashion is multi-faceted and what better way to celebrate the brand ethos of ‘Come As You Are’, which represents diversity, than to offer individuals a shoe that not only brings comfort but allows them to stand up and stand out amongst the crowd by customising with Jibbitz Charms™ to make it their own!
Crocs will continue to push the envelope and will be dropping bolder graphics, bolder prints, and bolder styles in the coming months!
To be the first to know about new styles and gain exclusive access, head to www.crocssa.co.za and sign up for the Crocs SA newsletter today or follow their journey on social media via Instagram | @crocsza ; Facebook | @CrocsSouthAfrica.
This post and content is sponsored, written and provided by Crocs South Africa.